About 100% Naturals
Our Story
We are mothers who care deeply for our children and want only the best for them. Our belief in wearing 100% natural fibers for optimal health and wellness runs so deep that we started this business to share these benefits with others and contribute to a healthier planet.
As parents, we understand the importance of making conscious choices about what we put on our bodies and what our families wear. When we couldn’t find enough quality options that met our standards for natural materials, modesty, and style, we decided to create them ourselves.
Who We Are
Founded in 2025, Alaheym LLC is a Louisville, Kentucky-based online business operated by a dedicated mother and daughter team.
Itharey has been passionate about creating beautiful clothing since she was 15 years old. Her journey with 100% natural fibers began in 1999 when she made the conscious decision to remove all polyester garments from her wardrobe, finding them cheap, unbreathable, and not honoring to the Creator. By 2011, Itharey was fully committed to wearing only 100% natural clothes and even began making them herself.
This passion inspired others who requested custom pieces, leading to the launch of “Set-apart to Yah Apparel,” a custom clothing line. While the demands of custom clothing creation eventually led to a temporary closure of that venture, it sparked a new vision. Itharey partnered with her daughter Sagalah to bring people natural, modest apparel by carefully selecting and offering brands that share our commitment to quality and natural products.
We maintain our standards by working directly with manufacturers who pledge to use 100% natural fabrics, with many even using 100% natural thread in their construction.
Have questions about our products or practices? We believe in complete transparency. Contact us: EMAIL LINK | (502) 474-9494
Our Mission
At 100% Naturals, we believe that clothing should nourish both your body and your values. We’re committed to providing beautiful, modest clothing and lifestyle products that are crafted exclusively from natural, ethically-sourced materials.
Every product we offer reflects our unwavering dedication to using only 100% natural fibers, ensuring that you and your family can feel confident about what you’re wearing while looking stylish and feeling comfortable.
What We Offer
Our carefully curated collection features modern yet modest designs that beautifully blend contemporary fashion with classic traditional aesthetics. Whether you’re looking for everyday essentials or special occasion pieces, we provide options that honor both your style preferences and your commitment to natural living.
Who We Serve
We cater to individuals and families who are passionate about natural living and prioritize authenticity in their lifestyle choices. Our community includes:
- Parents who want the best natural materials for their families
- Health-conscious individuals who understand the benefits of natural fibers
- Environmentally aware consumers committed to sustainable choices
- Those seeking modest, appropriate clothing without compromising on style
- Anyone who values quality and ethical sourcing over mass-produced alternatives
Our Promise
When you choose 100% Naturals, you’re not just buying clothing – you’re investing in your health, supporting ethical practices, and joining a community of like-minded individuals who believe that what we wear matters.
We promise to never compromise on our commitment to 100% natural materials, ethical sourcing, and designs that respect both modern needs and traditional values.
